BLACK FRIDAY 2010, being one of the most awaited shopping getaways in the United States saw an active participation from people from all walks of life. Early birds across the US sweeped the offers off ranging from gadgets to TV’s to toys. However, many offers were not as intense as they were during Black Friday 2009.
This year’s major crowd puller was youngsters and teen shoppers who seemed to be enjoying each and every bit of what was being offered. 70 per cent of the US economy is dependent on customer’s spending parity. Although, people started queing up from early hours, statistics showed a markdown of 30 percent to 50 percent, which in most cases were prevalent.
In an interview, Macy's Inc CEO Terry Lundgren said that consumers are more focused on quality than in the last couple of years and There has been this strong message from consumers: 'I'm not just going to buy the least expensive sweater you have. I want to buy the sweater that is the best quality for the lowest price’.
Even though there is roughly about four weeks into Christmas and most of the customers doing last minute shopping, analysts claim that Black Friday is not a strong predictor for the season as a whole.
IF reports are to be believed, retail analysts who were seen scanning shopping malls to major retail outlets to keep a track of the traffic levels reported discounts close to 30 per cent for apparel and accessories. Meanwhile, discounts on flat TV screens with older technologies fell steeply. People who have change the differentiation in the pricing dynamics claim that everything is more expensive this year than last year.
Read More On >> Black Friday 2010
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